An interdisciplinary group of researchers based out of Laurentian University. Their focus is on theoretical and applied aspects of ecology and evolution, including biodiversity conservation and its ethical and philosophical implications.
Deliverables
Brand Identity • Iconography • Research Website
Scope
Design Direction • Interface Design
Agency
Bureau
The website primarily serves as a platform for members to share insights and educational research. This content is made available in a number of ways, including social media integration, an archive of past and current writings, and a feed of the team’s latest blog posts and announcements.
To provide users with a better understanding of some of the complex language, tooltips accompany select terms present throughout the content. The concept of evolution prevalent in the new brand identity was further expanded upon with thoughtful animations including animated colour overlays and gradations.
Each researcher was assigned an animal that best represented their research. Personalized icons were then designed for each researcher to be used on the website and other online platforms.
